Six years ago I started a business and didn't write a single thing down.
Not the early supplier conversations. Not the brand decisions I agonised over for weeks.
Not the dumb mistakes that taught me everything I now know. By the time I wanted to look back, all I had was a vague feeling about how it went.
That's what this is for.
I'm building again. New brand, new product, learning a bunch of things from scratch all over again, and this time the work has to live somewhere I can find later.
Most of it will be the unglamorous side. Operations, finance, manufacturing decisions, the choices that don't make it into pitches but actually decide whether a brand works. The boring parts that nobody on a startup podcast ever wants to talk about.
I'll keep it short. I'll write when I have something to say.
André